What is on-site SEO in digital marketing?


Digital Marketing is one of the most preferred modes of marketing in

today’s era, where each and every product is available for transaction in

the digital mode, with online stores and popular e-commerce websites

emerging as hot favorites on a daily basis, which are characterized by

fierce competition with respect to who gives the best products, at the

best price range, and of course, the best discounts. After all, it is the

sales, special offers and discounts that attract the attention of potential

as well as long- term customers to remain hooked to the particular

brand and buy more products. They prefer the online mode of shopping

for clothing, perfumes, accessories and other essential items for daily

use in the long run simply because they are able to view the product and

make the choice they want to from the simple comfort of their home.

Another advantage of digital marketing is that it provides much more

exposure for the product your brand/company is offering at the bare

minimum cost and with less resources used. Google ads and Facebook

ads are quite common features of digital marketing which are used to

attract the customer’s attraction. You can even personalize your ads,

however you want to and choose the demographics you want your ad to

be shown to.

Search Engine Optimization or SEO is a term which is used in digital

marketing quite frequently. So, what is it about this term that makes it

so widely popular in digital marketing and outside digital marketing as

well, so much so, that people inherently associate SEO with digital


Broadly, SEO refers to optimizing the content you put up on your

website/web portal or any third-party website so that it ranks better on

the search engine results page of any search engine that we commonly

use, say Google, Firefox, Internet Explorer or Bing. Until today, Google

Chrome remains the most trustworthy in terms of data encryption and

assuring the greatest levels of security for your sensitive and private


SEO can be broadly divided into two types: on-site or on-page SEO, and

off-site or off-page SEO. Broadly, the on-site SEO can be described as

the optimization of the content displayed on the webpage as well as the


HTML codes written in the optimized, proper usage of different tags, for

instance alt tag, tile tags and meta tags in an effective manner. The

following are a few examples on how to implement on-site SEO:

 Include enough relevant keywords in your title tag, meta tags, page

title and if possible, the URL should be a combination of suitable

keywords as well.

 Use keywords in your main content, do not forcefully insert

keywords and make it look artificial-learn to use keywords

organically in an authentic manner.

 Backlinking to relevant third-party websites with similar content as

yours from your webpage can be done to have more visits to your


 Use alt tags for images, OG tags for Facebook linking and so on.

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