Over the years, technology has introduced a variety of new things in our lives.One such thing is social media. Everyone knows what it is. They all have an account from a 3-year old to a dog. More and more people are coming on social media every day. It's not surprising that the marketing industry has started to immerse itself in this area as well. There are so many different kinds of accounts you will find on these platforms. So many people are trying to start a business and they are using social media in order to promote their brand or the service. This new concept of digital marketing has become very well-known in a short amount of time and it really has surprised no one.

What is social media optimization?

Social Media Optimization (SMO) is the use of different kinds of outlets and communities in order to promote a business. One should know that social media isn’t just social networking sites like Facebook, Twitter, Instagram, etc. but also RSS feeds, social news and bookmarking sites. SMO is actually very similar to Search Engine Optimization where we focus on bringing web traffic to our websites. Search engines are using the recommendations of social media users in order to rank pages in search results. The idea behind it is that when a person likes or shares a website, it is counted as a vote for the site’s quality. Furthermore, search engines are focusing heavily on social searches as well.

In general, SMO consists of optimizing your website in such a way that it brings a lot of traffic to your website with the help of people sharing it on social media. It is basically how we need to manage our social media in order to get more views of our website.

Aim of SMO

The main goal of SMO is to make your website’s content so eye-catching and attention- worthy that people feel the need to share it with their friends and family. Some of the common examples of social media engagement include liking the website, commenting on it, sharing it via links, etc. Moreover, SMO is also very effective in online reputation management (ORM) which is an online strategy that makes sure that the negative reviews are not the highest feedbacks of the people in the reviews. This helps in creating a positive image of the brand to the people.

The rules in SMO

SMO is very beneficial in targeting a particular set of audiences based on their geographical regions. Interestingly enough, even though SMO and SEO may seem very similar, they do have some differences. One being that SMO focuses on driving web traffic from sources other than the search engines. There are many rules in SMO, which have defined it very efficiently. Some of them include increasing the ability of the links, making tagging and bookmarking easier, allowing sharing, rewarding helpful users, knowing how to target your audience, etc. These rules have helped a lot in the general understanding of SMO.

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