Blog

What is SEM in Digital Marketing?

Digital marketing is emerging as a growing field offering employment opportunities for young professionals, be it as writers in the field of content writing and marketing, SEO experts or web designers. The great thing about all these job profiles is none of them really has a greater preference over the …

SMO in Digital Marketing- All You Need to Know

Digital marketing has stressed the need for an online presence on social media sites time and again. Social Media Marketing (SMM) has proved its significance in internet- based marketing, client interaction and conversion repeatedly. Another crucial aspect of Digital Marketing is SMO, which stands for Social Media Optimization. It is …

SMM in Digital Marketing-Know the Basics

SMM is one of the most crucial marketing techniques. It forms a small part of the digital marketing strategy employed by business owners (be it a small-scale or large-scale business) or an established or emerging entrepreneur. Many members of the student community today are actively working as employees or heads …

Elements of digital marketing that hold the key to a successful campaign

In this digital world, everybody relies on their devices to complete various tasks. People don’t rely on television advertisements, billboards and newspaper ads, etc. anymore. Today the entire marketing scenario has gone digital, focusing on elements like videos, blogs, infographics, social media posts, etc. which can be seen and heard …

Cut it Out- The Importance of Website Content Editing in SEO

Most writers tend to dislike editing as it requires you to hack away at your precious writing. Author George R.R. Martin has even dubbed editors, “The writer’s natural enemy”. However, what we don’t realize is that careful editing can save us a lot of embarrassment and improve the quality of …

Benefits of Being Familiar with Search Engine Marketing

SEM is the abbreviation of Search Engine Marketing. Unlike Search Engine Optimization that works in unpaid methods, SEM implements the use of paid methods for getting the job done. Google Ads falls under the category of paid tools when it comes to a search. If you make use of SEM …